Recently, Mohawk Flooring teamed up with their ad agency of record Cramer-Krasselt of Milwaukee, WI, to produce a new campaign for their Mohawk SmartStrand line that even a baby could love.
"This is the second year of Mohawk's SmartStrand carpet campaign. SmartStrand is this incredibly stain-resistant carpet, yet still beautiful and soft. The campaign is designed to show off the extraordinary nature of this carpet in a fashionable way," says Chris Buhrman, VP/Creative Director of Cramer-Krasselt. "If one baby with a juice glass equaled regular stain resistance, then we needed 15. There has to be that "yikes!" moment but it has to look stylish."
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